Our team of Yolanda, Yang Wu, and I are planning on auctioning an HKBU promotional package that includes a tote-bag, t-shirt, agenda, mug, and pens/pencils.
The reasons why we think this will sell is because one of our group members, Yang, who is from Mainland China discussed with us that many of her friends back home have their eyes set on HKBU and other HK universities as their most-desired institution(s). With this promotional package, we not only sell and advertise HKBU's name, but also give the winner of the auction a chance to take home certain paraphernalia from their most-desired institution so as to make the possibility of attending HKBU that much more real.
With the ease of collecting these materials at these locations - Int'l Office, G4, HKBU chapel, etc. - our promotional package is well suited for our market of Mainland'ers in China who aspire to attend HKBU.
It will be interesting to see the outcome of this exercise. The logic is strong and I think you have a good group of people making your decisions so the outcome will be educational. Are you going to primarily rely on friend networks or are you going to try to reach out more broadly through social networks and auction sites in China. What auction site will you use? How will those people know that you are selling a piece of the HK dream?
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